FOOT LOCKER - THE HEART OF SNEAKERS

Foot Locker needed a new global platform to reshape consumer perceptions and revitalize the brand to drive sales. Together with the Preacher creative team, I developed a refreshed identity for the sneaker retailer, positioning them as "The Heart of Sneakers." This concept highlights their extensive in-store offerings and the expertise of their friendly Striper employees, emphasizing what it truly means to be the heart of footwear. The refreshed identity also included a redesign of the signature stripes, along with new iconography and an enhanced store presence.

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