XFINITY - THE WIFI IS BOOMING

Xfinity came to Preacher with a unique challenge: how do you sell a superior Wi-Fi product in a category where connectivity is treated as a commodity? The solution was to create a campaign that elevated Wi-Fi from an invisible utility to the most desirable resource. “The Wi-Fi Is Booming” is a bilingual campaign that showcases the many ways Xfinity’s premium Wi-Fi flows in abundance. Along with the creative team, I helped develop the campaign’s look and feel, using energetic, repetitive, and layered typography to visually convey the power and momentum behind the idea that “The Wi-Fi Is Booming”.