MEOW WOLF

Meow Wolf, a pioneering arts and entertainment collective from Santa Fe, New Mexico, is renowned for its mind-bending and interactive art experiences. Preacher was tasked with creating a campaign for their new exhibition entitled ‘The Real Unreal’, set in the Grapevine Mills mall in the Dallas-Fort Worth area. The campaign entitled “Come Find Yourselfs,” invites enthusiasts to join a community of like minds for an insanely fun adventure at the mall. This mind-bending journey celebrates nostalgic mall culture while empowering individuals to explore their diverse identities through 30+ rooms of multidimensional art and compelling narratives. Created by 150 artists and fabricators, including 38 from Texas, the experience offers a brain-altering and welcoming adventure. I had the privilege of contributing to the Out-of-Home look and feel, creatively embracing Meow Wolf's inherent weirdness to infuse it into the campaign's visual essence.