VITAL FARMS

As Vital Farms continued its explosive growth as the leading Pasture-Raised egg brand in the country, they still stood in the large shadow of less humane cage-free and free-range egg companies. Building on the work we started with our “Bullsh*t-Free Eggs” campaign, we wanted to shine a light on the misleading nature of descriptors like “Cage-Free” and “Free Range.” But this time around, our real Vital Farms farmers gave their hens the mouthpiece.

After helping establish the company as “Bullsh*t-Free,” Preacher set out to help them launch their latest and greatest proof of transparency—a product feature called Traceability. As their farmer Stuart will tell you, from the comfort of his own home, seeing the actual farm your eggs came from is as easy as entering the farm name from your carton at VitalFarms.com. With Traceability, customers are finally able to rest easy after seeing how the hens live and play out in the pasture.

• Collaborative Work as a Production Artist with Preacher •