JAMBA

How do we re-introduce a beloved brand and its new offerings to Gen Z consumers? Diets and health fads are a thing of the past, people are following their eating intuition and listening to how their body feels in the moment. Jamba has always been the brand to provide satisfaction to their consumers through their enticing products. I helped create a refreshed look for “ Just Gotta Jamba”, a brand campaign that feeds Gen Z’s wellness groove through an upbeat yet offbeat call to action using the sights and sounds of Jamba.