FANTA - INTERNOSHIONAL

I got to work with Fanta again on their “Internoshinal” campaign that hypes the Fanta audience’s beloved Fanta flavor and snack pairings from around the world as a new way of interest and engagement. In partnership with a mega-talented select group of illustrators from across the globe, this new series of interactive OOH comes alive through AR and Snapchat. As viewers scan the Snapchat code on each flavor poster, the English version of the foreign language headline is revealed, which suggests an exotic snack pairing to accompany the particular flavor of Fanta.